How Much Does A
Keynote Speaker Cost?
Beginner Speaker
Cost:
Free to $1,000
Typically, people who are just starting out and need “Stage Time” to practice their speech
Salespeople in the guise of a speaker. They are speaking to sell you their product
Usually not polished, professional, or worried about the clients’ needs
Part-Time Speaker
Cost:
$1,000 to $5,000
Speaking isn’t their full-time profession but a “side-hustle” to bring in extra money
Will often speak on any topic you want because they have a lot of general knowledge
Typically, only presents a few times a year & often are selling something
Professional Speaker
Investment:
$5,000 to $15,000
Has countless hours on stage from hundreds of speeches over many years in the business
Has testimonials from past clients, videos on amazing stages & knows their clients’ needs
Is not just informative & educational but funny & entertaining
Celebrity Speaker
Cost:
$15,000 to $75,000
Famous from TV, Movies or Politics. A “big name” & helps bring people to your event
Have great stories from their industry & will be entertaining but not too informative
Usually, no customizing of their presentation to the client wants or needs
What Factors Into The Price Range?
► Location of Event
► Keynote or Keynote + Breakouts
► Pre-Conference Webinar
► Multiple Days
► Post-Conference Q&A Session
► How Much Is Fred's Kids College Tuition
(kidding, just seeing if you're paying attention!)
4 Key Parts For A Great Speech
Engaging & Motivating
Even if what the speaker is teaching is important and relevant, it will get completely lost on your attendees without some sort of engagement with them.
If the content goes in one ear and out the other there will be NO motive for the audience to use what they should've learned and you might have well just shown a video of a speaker.
Customized & Caring
The speech doesn't have to be 100% customized, nor should it be. If it were brand-new it probably won't be polished or that good. But it should be focused on the attendees issues and worries.
A great was to show that YOU care about the attendees is by bringing in a speaker who sends out questionnaires to the people attending beforehand to discover their obstacles and concerns.
Actionable Take-Aways
Getting information at these conferences & meetings is like drinking from a fire-hose, so much is coming at them they don't know what to do with it.
A great Keynote will include not just great ideas & information but HOW you can use it and WHAT actions you can take to make a change in your life & business.
Funny & Entertaining
Your brain can only process so much information at a time, so by being funny and entertaining your Keynote Speaker gives your mind a break to process and understand things.
Plus when you laugh it released endorphins, reduces stress and makes you happy! It also brings people together and helps foster networking and social interaction.
You Probably Have 2 Questions at This Point:
Is Fred Available and
What's His Appearance Fee?
